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活動管理課程台北班:M.I.C.E. Marketing for Tour Operators & DMCs  (2017-05-09)


活動管理:Strengthening the MICE Marketing & Sales efforts

對於行銷台灣,各產業可以怎麼連結?讓The Winning Edge顧問公司創始董事總經理DR. Bert Van Walbeek 帶給您不一樣的視角。

DR. Bert在泰國常駐超過30年,擁有45年飯店業經驗,擅長觀光業行銷、獎勵旅遊及危機管理,讓他帶著您深入淺出,瞭解自己的優勢、為自己的公司及城市迎得成功。

*本課程為全英語授課,現場不會提供翻譯,請注意!

一、時間及地點:

台北場:2017620(上午930至下午430

             台北市世貿展覽大樓第4會議室(台北市信義路552)

二、課程內容:

Time

Morning

Time

Aternoon

09:00-09:45

Module1

Traditional & Contemporary Marketing

The similarities & differences

The advantages & disadvantages

The keys to success & market victory

13:30-14:00

Module5

Ground handling: Creativity as the second impression

DMC or Tour Operators, the selection criteria

Designing MICE programs with MICE grids

Designing and structuring Theme Parties

09:45-10:30

Module2

Chasing MICE

The basics of MICE Marketing

The role of International Marketing & Sales

The roles of the Global Industry Stakeholders

14:00-15:00

Module6

Selling the destination

 

11:00-11:30

Module3

Getting to Taiwan and through the airport-the first impression!

The role airlines can / should play

The role airports can / should play

Moments of truth in MICE selling

15:30-16:00

Module7

The battle between B2B and B2C

5 Key differences between B2B and B2C marketers

The alignment between marketing & sales in the MICE segments

Effective marketing is the basis for profitable sales

11:30-12:30

Module4

Brainstorm

15:30-16:30

Module8

Being the Complete Destination Marketer

Group and personal plans of action

Winning the Battles and the War

The customer is a holy cow

During the preparation content changes for the better might occur


三、報名方式:

()即日起一律由網路報名,報名費為每人新臺幣2,000(含課程講義及午餐)2人同時報名享8折優惠/3人以上團體報名享7折優惠。

()課程及報名諮詢:02-2725-5200#2375 王小姐

四、研習時數:

()全程參與之行政院及所屬各機關公務人員,主辦單位將予以登錄公務人員終身學習時數6小時。

()國內會展認證時數更新。

 

主辦單位:經濟部國際貿易局 

執行單位:中華民國對外貿易發展協會